The Power of Affirmations

How compassionate, personalised hypnotherapy helps words truly change your life

Affirmations have become a familiar part of modern wellbeing culture. You may have seen phrases such as “I am calm”, “I am confident” or “I am enough” shared online or written in journals. At their best, affirmations are far more than positive thinking – they are a way of reshaping the inner dialogue that influences how we feel, think and behave every day.

At Setanta Hypnotherapy Clinic in Peel, Isle of Man, hypnotherapist Mary Nathan, with over 20 years’ professional experience, uses affirmations in a far deeper and more effective way: woven carefully into compassionate, personalised hypnotherapy. When used correctly, affirmations do not just sound good – they create lasting internal change.

---

What are affirmations really?

Affirmations are purposeful statements designed to influence the subconscious mind. While the conscious mind analyses and questions, the subconscious accepts repetition, imagery and emotional meaning. This is why the words we say to ourselves matter so much.

Many limiting beliefs are formed early in life or during emotionally charged experiences, such as:

• “I’m not good enough”
• “I always fail”
• “I can’t cope”

Affirmations work by gently replacing these unhelpful internal messages with new, supportive ones. However, repetition alone is often not enough – especially if the mind resists or feels the words are untrue.

This is where Hypnotherapy becomes truly powerful.

---

Why affirmations often fail on their own

People sometimes say, “Affirmations don’t work for me.”
The reason is rarely the affirmation itself – it is the state of mind in which it is delivered.

If the conscious mind is anxious, self-critical or sceptical, it can immediately reject the affirmation:

“I am confident.”
No, you’re not.

This internal conflict can actually reinforce old beliefs rather than change them.

Mary Nathan’s gentle Hypnotherapy approach helps to bypass this resistance safely and gently.

---

How hypnotherapy makes affirmations powerful

In a relaxed hypnotic state, the mind becomes naturally receptive. The nervous system settles, critical thinking softens, and the subconscious opens to new perspectives.

At Setanta Hypnotherapy, Mary Nathan carefully tailors affirmations to:

• The client’s personal language and values
• Their emotional history and lived experience
• Their goals, challenges and pace of change

Rather than generic statements, affirmations are crafted specifically for each individual, delivered at the right time, and supported by imagery, emotion and compassion.

This allows affirmations to feel true, safe and achievable – which is when genuine transformation occurs.

---

Famous therapists, authors and the healing power of affirmations

Émile Coué – “Every day, in every way, I’m getting better and better”

French psychologist Émile Coué encouraged patients to repeat this affirmation daily in a relaxed state. One patient, struggling with chronic pain, reported gradual but consistent improvement as his belief system shifted from fear to expectation of healing.

Coué understood a core truth still used in hypnotherapy today:
belief combined with repetition creates change.

---

Louise Hay – Healing the inner dialogue

Louise Hay, author of You Can Heal Your Life, showed how affirmations could transform deeply rooted emotional patterns. Many people reported improved confidence, self-worth and wellbeing after replacing harsh self-criticism with compassionate affirmations such as:

“I approve of myself.”

Her work demonstrated that self-compassion is central to healing, a principle deeply embedded in Mary Nathan’s therapeutic approach.

---

Milton Erickson – The language of the subconscious

Renowned hypnotherapist Milton Erickson used gentle, indirect affirmations embedded within stories and metaphors. Clients often experienced profound change without resistance, because the subconscious absorbed the message naturally.

This respectful and ethical use of language remains a cornerstone of modern hypnotherapy practice.

---

365 Daily Healing Affirmation Cards – a powerful ritual for everyday life

To support ongoing healing and personal growth, Mary Nathan has created a free resource of 365 Daily Healing Affirmation Cards, one for every day of the year.

👉 [Link here to your 365 Daily Healing Affirmation Cards page]

These beautifully designed cards allow individuals to build a simple yet powerful daily ritual of reflection, calm and positive intention.

How the cards can be used

• For individuals:
  Drawing one card each day helps set a healing focus, gently guiding the subconscious towards calm, confidence and self-acceptance.
• For clients in therapy:
  The cards reinforce therapeutic work between sessions, helping insights and affirmations integrate more deeply.
• For therapists and practitioners:
  They can be used personally or with clients as prompts, reflective tools or therapeutic anchors.
• For everyday wellbeing:
  Even a few mindful moments each day can create cumulative, long-lasting change.

Because each card speaks directly to the subconscious, they complement hypnotherapy beautifully – allowing healing to continue naturally beyond the therapy room.

---

Affirmations in practice at Setanta Hypnotherapy

Mary Nathan integrates affirmations seamlessly into hypnotherapy sessions, ensuring they:

• Feel authentic rather than forced
• Respect emotional safety and timing
• Support long-term change rather than quick fixes

Clients often say that affirmations used in hypnotherapy:

• “Finally felt believable”
• “Quietened the inner critic”
• “Gave me a calm confidence I’d never had before”

Personalised audio recordings are also provided, allowing the therapeutic work to continue gently at home.

---

Words matter – especially the ones you say to yourself

Every thought carries emotional weight. Over time, words become beliefs, beliefs become habits, and habits shape our lives.

When affirmations are delivered with care, empathy and professional expertise, they can help you:

• Build confidence and self-worth
• Reduce anxiety and stress
• Release old emotional patterns
• Feel calmer, stronger and more in control

At Setanta Hypnotherapy Clinic, affirmations are not slogans – they are tools for meaningful, lasting change.

---

If you would like to explore personalised hypnotherapy or begin a daily healing practice with affirmations, you are warmly invited to connect with Mary Nathan at Setanta Hypnotherapy in Peel, Isle of Man Email: setantahypnotherapy@gmail.com.

To Book a Free Initial Consultation with Mary visit:

Appointments Page